Prestige real estate and off-market deals: Trends in 2024

As the end of the year approaches, it’s time to reflect on the annual real estate trends. In 2024, real estate activity experienced gradual growth.

The number of transactions in the existing real estate segment has nearly returned to its usual levels. Conversely, real estate projects sold off-plan (VEFA) did not show significant progress, with sales volumes hitting their lowest levels in years.

Regarding the luxury real estate segment, the first signs of recovery were observed in the second half of the year. Modest sales of prestigious properties took place, particularly in city centers. Prices this year were 15 to 20% lower compared to the peaks of previous years.

Is your property already overexposed? Get a valuation without listing it →

Some luxury properties that were listed for years at inflated prices failed to find buyers. In contrast, high-end properties with price reductions of around 20% from their peak successfully attracted affluent buyers, often wealthy expatriates.

The off-market niche, with its discreet sales approach and no public advertising, benefited sellers who were not in a rush to part with their properties. Even if these properties didn’t all sell, they are likely to find buyers next year at reasonable prices. Their value has been preserved through a strategy of discretion, and the market is not necessarily aware that these properties are for sale.

In 2025, sales in the existing property market are expected to accelerate, driven by lower interest rates and the extension of government housing support. Interest in off-market prestige properties is also expected to grow, facilitating steady transactions throughout the year.

If you own a prestigious, unique, or luxury property, feel free to contact us to explore discreet and secure sales opportunities.