Prestige real estate and off-market deals: Trends in 2024

Prestige real estate and off-market deals: Trends in 2024

17 December 2024 · Secretimmo · 1 min read

As the end of the year approaches, it’s time to reflect on the annual real estate trends. In 2024, real estate activity experienced gradual growth.

The number of transactions in the existing real estate segment has nearly returned to its usual levels. Conversely, real estate projects sold off-plan (VEFA) did not show significant progress, with sales volumes hitting their lowest levels in years.

Regarding the luxury real estate segment, the first signs of recovery were observed in the second half of the year. Modest sales of prestigious properties took place, particularly in city centers. Prices this year were 15 to 20% lower compared to the peaks of previous years.

Some luxury properties that were listed for years at inflated prices failed to find buyers. In contrast, high-end properties with price reductions of around 20% from their peak successfully attracted affluent buyers, often wealthy expatriates.

The off-market niche, with its discreet sales approach and no public advertising, benefited sellers who were not in a rush to part with their properties. Even if these properties didn’t all sell, they are likely to find buyers next year at reasonable prices. Their value has been preserved through a strategy of discretion, and the market is not necessarily aware that these properties are for sale.

In 2025, sales in the existing property market are expected to accelerate, driven by lower interest rates and the extension of government housing support. Interest in off-market prestige properties is also expected to grow, facilitating steady transactions throughout the year.

If you own a prestigious, unique, or luxury property, feel free to contact us to explore discreet and secure sales opportunities.

Off-market property with Secretimmo in Luxembourg

Secretimmo is a hybrid estate agency specialised in off-market sales in Luxembourg: the properties we handle are never listed on portals, never promoted on social media and never displayed in a shop window. Each home is introduced individually to qualified buyers whose financing and search profile have been checked beforehand. This protects the owner's privacy, prevents the property from going stale on the open market and preserves its full negotiating value.

Selling discreetly does not mean selling for less. Everything starts with a documented valuation based on transactions actually recorded in the district concerned, the usable surface, the condition of the property, its orientation and its energy performance. That figure becomes the basis of a targeted matching strategy: a handful of meaningful viewings instead of dozens of pointless visits, a negotiation led on objective criteria and a controlled timeline through to the signature at the notary.

For buyers, joining our confidential network means receiving early access to homes that will never be advertised publicly: family houses, high-end apartments, building plots and new developments in Luxembourg City and across the country. You can have your property valued free of charge, register your buying project or simply ask us a question — every request is answered personally and confidentially.

Our team works across the whole Grand Duchy, from the districts of Luxembourg City to Esch-sur-Alzette, the Kirchberg area, the Moselle valley and the northern communes. We advise owners preparing a sale after an inheritance, a separation or a move abroad, as well as investors comparing rental yields between localities. Fees are fixed, communicated before anything starts and payable only once the sale is signed, so you always know where you stand before committing to anything.

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