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When it comes to selling a high-end property, the question of **discretion** naturally arises. 

Should you opt for an **off-market sale**, conducted confidentially and selectively, or should you go public with your listing, complete with photos and videos, exposing the interior to the general public? 

Let’s explore the **advantages and drawbacks** of selling discreetly.

#### **A Market in Recovery… but at Different Speeds**

The Luxembourg real estate market is showing signs of recovery, with an **increase in transactions on existing properties**.  
In contrast, **new developments sold off-plan** are still struggling to regain momentum.

Meanwhile, demand is gradually returning. More and more buyers are looking to **seize opportunities**, sensing that the market is nearing its price floor.  
The **prospect of lower interest rates**, continued **government housing support**, and **price corrections** over the past months are encouraging buyers to act.

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#### **What About the Prestige Market?**

During the peak of the crisis, the **luxury property market slowed down significantly**. 

But as demand for **rare, high-quality assets** remains strong, these properties are starting to reappear on the market.

Unlike standard properties, which often target first-time buyers or young families, a prestige home requires a **discerning buyer**, usually with **substantial available funds**.  
It’s not uncommon for this type of buyer to **purchase without a mortgage**. 

In this context, the luxury market remains **attractive**, even if interest rates are expected to become even more favorable in the coming months.

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#### **Why Sell Off-Market?**

There are many **strategic advantages** to selling discreetly:

- ✅ **Complete confidentiality** – no photos of your home are shared online or on social media.  
- ✅ **Enhanced security** – with break-ins on the rise and growing demand for surveillance systems, **privacy is a form of protection**.  
- ✅ **Preserving perceived value** – a listing that stays visible for too long often loses its appeal.

Imagine your property is publicly listed for months without a buyer.  
While you're away on vacation, ill-intentioned individuals, equipped with **floorplans and interior photos**, may target your home.  
Today, with **no guaranteed quick sale**, especially if the asking price is too high, it is essential to start with a **professional valuation** of your property.

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#### **Delicate Situations: Privacy is Key**

In sensitive cases such as inheritance, separation or family transitions, **discretion helps protect both the property’s value and the owners’ privacy**.

Even for prestigious properties that naturally attract wealthy buyers, success depends on a **perfect match** at the right time.  
Choosing not to display a "For Sale" sign or publish online helps **maintain control** over the communication and target **only serious, qualified buyers**.

---

#### **Secretimmo: Off-Market Prestige Experts in Luxembourg**

At **Secretimmo**, we specialize in **off-market sales of luxury properties in Luxembourg**, supporting our clients with discretion, efficiency and expertise.

📩 Want to know the **true value of your luxury property**?  

[Reach out to us privately.](https://secretimmo.lu/en/sell) 

**Discretion, expertise and a strong network** – your best allies for a successful sale.



Selling Prestige Property: Should You Go Discreet?

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In the real estate world, accessing the best opportunities often depends on the ability to find properties before they appear on the public market. Two approaches stand in contrast: the traditional market, where listings are visible to everyone, and the off-market, reserved for a select group of informed buyers. Which is the best option for investing or purchasing an exceptional property?

## The traditional market: transparency and accessibility

The traditional real estate market includes all public sales visible on real estate platforms, agencies, and specialized portals. It offers several advantages.

### Advantages of the traditional market

- Wide selection of properties, with many apartments, houses, and buildings accessible to all.
- Easy comparison thanks to price transparency and detailed property characteristics, allowing for an accurate market evaluation.
- Simple process, as any buyer can browse listings and contact an agency to arrange a visit.

### Disadvantages of the traditional market

- High competition, as attractive properties quickly attract many buyers, leading to bidding wars.
- Increased visibility, which may encourage sellers to favor public auctions, making the purchase more complex.
- Less exclusivity, as the rarest or most prestigious properties often go through other channels before being publicly listed.

The traditional market is suitable for buyers who prefer an open and comparative search but must be prepared to face strong competition.

## The off-market: discretion and exclusivity

In contrast, the off-market consists of properties that are not advertised through traditional channels. These confidential transactions offer several advantages.

### Advantages of the off-market

- Less competition, as accessing properties before they hit the public market helps avoid bidding wars.
- Absolute discretion, ideal for sellers seeking confidentiality, including public figures, high-net-worth individuals, and private investors.
- Rare opportunities, with access to exclusive or unique properties that are never listed on conventional platforms.
- Potentially more attractive pricing, as the limited number of buyers often allows for better negotiation margins.

### Disadvantages of the off-market

- Restricted access, requiring a strong network and privileged contacts to be informed of opportunities.
- More selective process, as sellers often seek serious and financially capable buyers ready to act quickly.

The off-market is ideal for buyers looking for exclusivity and access to the best properties without fierce competition.

## What strategy should you adopt to find the best opportunity?

### Traditional buyers: play both sides

If you want to maximize your chances, it may be wise to monitor the traditional market while also signing up for off-market networks. Working with a specialized agency can help you access the best offers before they go public.

### Investors and high-end buyers: prioritize the off-market

If your goal is to find a unique and confidential property, gaining access to off-market transactions is essential. Surrounding yourself with a network of real estate experts and specialized advisors is the key to spotting these rare opportunities.

## Conclusion

The choice between the traditional market and off-market depends on your buying strategy. The traditional market offers broad visibility but comes with strong competition, while the off-market guarantees exclusivity and discretion—provided you have access to the right networks.

Are you looking for exclusive and confidential real estate opportunities in Luxembourg?
Discover the best off-market offers now on [Secretimmo.lu](Secretimmo.lu).

Off-market vs. traditional market: Where to find the best opportunities?

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In an increasingly competitive real estate market, gaining access to exclusive properties before they are publicly listed can make all the difference. Whether you are an investor or searching for your dream home, here are the essential strategies to be among the first to know and seize the best opportunities.  

## **1. Join private networks and work with specialized agencies**  

The most sought-after properties are often sold off-market, meaning they are not listed on conventional platforms. To access them, it is crucial to:  
- Connect with agencies specializing in exclusive properties. Some, like [Secretimmo.lu](https://secretimmo.lu), offer listings reserved for selected clients.  
- Join investor clubs and private circles where these confidential listings are shared.  

## **2. Subscribe to VIP lists and exclusive alerts**  

Specialized agencies often send early access offers to a select list of serious buyers.  
- Sign up on specialized websites to receive these listings before they go public.  
- Clearly define your criteria and budget to receive tailored and relevant offers.  

## **3. Build a strong relationship with real estate agents**  

An agent does not share their best properties with just anyone. To gain priority access to new opportunities:  
- Be responsive and demonstrate your seriousness, particularly by preparing your financing in advance.  
- Establish a trusted relationship with a high-end real estate expert. The more regularly you stay in touch, the more likely you are to receive early notifications.  

## **4. Use social media and word of mouth**  

Many agents and property owners share exclusive listings on LinkedIn, Instagram, or Facebook before officially putting them on the market.  
- Follow prestige real estate agencies’ pages and enable notifications to stay updated.  
- Network with real estate professionals and mention your search to your contacts—some opportunities are only shared through recommendations.  

## **5. Be ready to act quickly**  

Exclusive properties attract discerning buyers, and transactions often happen discreetly and rapidly.  
- Have a clear financial plan and, if possible, a mortgage pre-approval to make a quick offer.  
- Visit properties as soon as they become available and be prepared to make a decision swiftly.  

In a market where the most exclusive properties are not always visible to the general public, adopting a proactive and strategic approach is essential. By joining private networks, building strong relationships with the right agents, and staying constantly alert to new opportunities, you give yourself the best chance of securing a prestigious property before anyone else.  

Luxury real estate is all about discretion and speed. Those who know where to look and how to act always have an advantage. If you want to be among the first to access off-market properties, start expanding your network today and position yourself as a priority buyer.

How to access exclusive properties before anyone else?

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Real estate is a dynamic market, constantly evolving, where every transaction can represent either an opportunity or a challenge. However, there is a particular segment of this market that remains hidden from public visibility: off-market real estate. But what does this mean, and why are the best deals often never made public? In this article, we will explore why off-market properties are valuable opportunities and why they rarely appear in public listings.

## **What is off-market real estate?**

Off-market real estate refers to properties that are for sale but are not publicly listed on traditional real estate platforms. In other words, these properties are not advertised in newspapers, on real estate websites, or on social media. Access to these properties is often limited to a select circle of individuals, such as private investors, specialized brokers, or personal contacts.

These are often high-value properties or strategic opportunities that, for various reasons, are not placed on the traditional market. These transactions typically occur discreetly and privately but often offer significant advantages for those who have access to them.

## **Why are the best deals vever public?**

### 1. **Exclusivity and confidentiality**

One of the main reasons why the best deals are off-market is the desire for confidentiality. Owners of valuable real estate, such as mansions, luxury villas, or commercial buildings, may not want to publicly announce their intention to sell. A public sale can attract unwanted attention and negatively affect the sale price.

Moreover, some sellers prefer to avoid public negotiations and the frequent visits from potential buyers, which can be a disadvantage in a traditional sale. Off-market real estate provides a private and more discreet setting for these transactions.

### 2. **Exclusive access for experienced investors**

Off-market properties are often reserved for savvy investors who have built strong relationships with brokers, developers, or other real estate professionals. These investors are generally the first to be informed about available properties, giving them a competitive advantage. This allows them to negotiate better prices or find properties that have not yet been publicly valued.

Real estate brokers play a crucial role in these transactions by creating a network of private contacts and identifying opportunities that are not available to the general public. These private transactions can offer attractive prices and more favorable terms for experienced buyers.

### 3. **Sellers' preferences**

There are situations where property owners do not want to publicly list their property for sale. For example, some people may not want the sale of their property to be seen as a sign of financial vulnerability. Others may prefer to avoid the stress of bidding wars or public negotiations.

Off-market transactions allow owners to sell their properties discreetly, often with less pressure and in a more controlled environment. This also helps protect their privacy and avoid speculation surrounding their property.

### 4. **Faster transactions and less competition**

Off-market properties benefit from a faster and more streamlined sales process. The absence of public advertising avoids the bidding wars and prolonged negotiations that can occur in the public market. Furthermore, since off-market properties are often reserved for a limited number of buyers, this reduces competition and allows transactions to be concluded more quickly.

This is particularly attractive for investors who want to acquire property quickly, without the complications of multiple offers and counteroffers. The discretion and speed of the process provide additional flexibility for all parties involved.

### 5. **The off-market market is more competitive than ever**

With growing interest in real estate investments, the off-market market has become more competitive than ever. More and more investors are seeking to access these exclusive opportunities, and demand often exceeds supply. This further reinforces the idea that the best deals are found outside of traditional channels.

Online platforms, networking relationships, and specialized brokers are key elements in gaining access to these opportunities. Those who successfully establish privileged contacts with these networks can access high-quality properties before they are even known to the public.

## **How to access off-market properties?**

Accessing off-market real estate typically requires a proactive approach and a solid network. Here are a few tips for gaining access to these opportunities:

### 1. **Work with specialized brokers**:

An experienced real estate broker with connections in the private market will be your best asset for discovering off-market properties. They can present opportunities to you before they hit the public market.

### 2. **Maintain an investor network**:

If you are a real estate investor, developing relationships with other investors, brokers, and developers will help you uncover off-market properties.

### 3. **Use specialized platforms**:

Some high-end real estate platforms and private services offer exclusive information about off-market properties. These platforms allow you to access these properties without having to go through public channels.

### 4. **Stay informed on market trends**:

Monitoring local real estate market trends and upcoming projects can help you identify properties likely to be sold off-market.

## **Conclusion**

Off-market properties present opportunities that should not be overlooked for those looking to invest in exclusive and often undervalued properties. Whether you are a seasoned investor or an individual looking for a new property, understanding the advantages of the off-market market and knowing how to access it can help you secure exceptional deals. If you're looking to explore these discreet opportunities in Luxembourg, feel free to contact Secretimmo to learn more and access properties that are not available publicly.

Off-market real estate: Why the best deals are never public?

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Selling an inherited property in Luxembourg represents both an opportunity and a challenge due to the complexity of administrative and legal procedures. Whether you are the sole heir or a co-heir, it is essential to consider several factors to complete the transaction safely. In this article, we review the main points to consider when selling an inherited property in Luxembourg.

**Verification of Rights and the Succession Situation**

Before initiating the sale, it is imperative to ensure that all heirs’ rights are clearly established. Verify that the succession deed is complete and up to date. In cases of joint ownership, the unanimous agreement of all co-heirs is required to proceed with the sale. If conflicts arise among heirs, it may be useful to involve a mediator or a specialized lawyer to find a solution.

**Documentation and Legal Formalities**

The accuracy of the documents related to the property is crucial to avoid delays or disputes during the sale. Ensure that the property is properly registered in the land register and that all information is current. Make sure that all notarial deeds related to the succession and the property are in order. In some cases, specific authorizations may be required to sell an inherited property, especially if there are easements or particular restrictions.

**Property Valuation**

An accurate appraisal is essential for setting a realistic and competitive sale price. Consult a real estate expert to obtain an objective valuation based on the property's condition, its location, and market trends. Compare the prices of similar properties in the region and take into account the peculiarities of Luxembourg, where the market is relatively small and sometimes subject to rapid fluctuations.

**Taxation and Associated Costs**

Selling an inherited property involves fiscal implications that must be understood. Find out about the taxation applicable in case of a capital gain realized upon sale, and verify that all taxes related to the succession have been settled, as this can affect the net amount received from the sale. Also, account for notary fees and any administrative charges that add to the total transaction cost.

**Condition of the Property and Possible Renovations**

The condition of the property plays a crucial role in its valuation and in its appeal to potential buyers. Conduct a thorough inspection to identify any necessary renovation or compliance work. In some cases, investing in minor improvements can significantly increase the sale price and expedite the transaction.

**Support from Professionals**

Given the complexity of selling an inherited property, it is highly recommended to work with competent professionals. A notary and a specialized lawyer will help secure the transaction and ensure that all legal obligations are met. A tax advisor can guide you through the fiscal aspects and optimize the transaction from a financial standpoint, while a real estate agent will assist you in setting the right sale price and finding potential buyers.

Selling an inherited property in Luxembourg requires thorough preparation and a deep understanding of the legal, fiscal, and technical aspects. By taking the time to verify documentation, accurately appraise the property, and engage experts, you maximize your chances of completing the transaction under optimal conditions. Do not hesitate to consult specialized professionals to support you throughout this complex process.

Selling an Inherited Property in Luxembourg: What You Need to Know

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Valuing a property is a critical step in any sales project. Whether it’s a standard property or a prestige property, the accuracy of its appraisal is the key factor in developing an effective sales strategy.

In Luxembourg, given the small size of the market, obtaining reliable data—especially data from notarial deeds—can often be challenging. Currently, a paradoxical phenomenon is observed: listed prices tend to increase, while prices recorded in notarial deeds are likely to continue to decline. Moreover, the publication of this data takes time: official organizations release information quarterly, with a delay ranging from 3 to 6 months. This lag creates uncertainty, as market shifts over one or two quarters can be significant.

At Secretimmo, we tackle this challenge by collecting all publicly available data and analyzing it precisely to uncover real market trends. We then apply several calculation methods to arrive at an appraisal that accurately reflects market realities.

Once the true value of the property is determined, we develop, in consultation with our property owners, a strategy for introducing the property off-market. This approach allows us to avoid compromising the property’s value by testing the price on buyers actively searching for properties that meet their criteria.

Appraising a prestige property poses a unique challenge due to its exclusivity, as such properties are often one-of-a-kind. By assessing its attractiveness to investors, the value of its land, and all of its specific features, we can produce a comprehensive appraisal report that takes into account all factors likely to influence the property’s value.

If you wish to know the true value of your property, please do not hesitate [to contact us](https://secretimmo.lu/en/contact).

News from Secretimmo, the "off-market" real estate agency and real estate market trends in the Grand Duchy of Luxembourg

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