The 6 criteria for selling a property off-market

The Luxembourg real estate market is constantly evolving, and with strong demand, some properties are now sold off-market – meaning without being published on mainstream portals or advertised publicly. This selective approach is increasingly attractive to owners and investors, but not every property qualifies for this discreet circuit.

So, what determines whether a property can be sold off-market?

1. Location: a decisive factor

Properties located in prime neighbourhoods or sought-after communes are naturally more appealing to buyers within a private network. Central areas of Luxembourg City, as well as well-connected and dynamic communes like Esch-sur-Alzette, Differdange, or Mamer, are typical examples where off-market sales are common.

2. Rarity and type of property

A rare property – whether a penthouse with panoramic views, a period townhouse, or an investment building – will naturally attract a discerning clientele. Investors also look for specific opportunities such as high-potential land or rental buildings.

3. Quality and overall condition

High-end, tastefully renovated properties with premium finishes or unique features are preferred for discreet sales. Off-market usually appeals to buyers who want exclusive opportunities, not properties requiring extensive renovation.

4. Price and market positioning

Pricing in line with the market is crucial. Off-market is not a “hidden auction” but rather a strategy to reach a qualified clientele. A realistically priced property will find a buyer more easily within a private circle.

5. Seller’s need for confidentiality

Some owners choose off-market sales for privacy reasons: not wanting neighbors to know, protecting their personal life, or targeting only serious buyers. This criterion is especially relevant for luxury properties or strategic transactions.

6. Network and buyer selection

Finally, selling off-market depends on the agency’s network. With a qualified database of investors and serious buyers, transactions can be carried out quickly and efficiently, without public exposure.

Conclusion

A property can be sold off-market if it meets several criteria: prime location, rarity, quality, realistic pricing, and a seller’s need for discretion. But the success of such a transaction depends above all on the agency’s network and expertise.

At Secretimmo, we have built an exclusive network of buyers and investors in Luxembourg and abroad, enabling us to market your property confidentially while maximizing your chances of selling at the best price.

Do you want to know if your property qualifies for off-market? Contact Secretimmo today for a discreet and personalized evaluation.