Selling off-market: How to get a better price while avoiding competition

In an increasingly saturated real estate market, selling at the best price is becoming a real challenge. Listing a property on traditional portals often leads to a race against time: dozens of visits, stressful negotiations, downward pressure on the price… But what if the best strategy was, in fact, not to expose your property publicly?

That’s the principle of off-market sales — a confidential, selective approach that is increasingly favoured by owners who want to sell efficiently and with peace of mind.

What is an off-market sale?

An off-market sale means that the property is not advertised through public channels (real estate portals, social media, window listings, etc.). Instead, it is offered discreetly, only to qualified buyers through a limited professional network: private investors, active buyers, or leads targeted by specialized agencies.

This method is often used for:

• high-end or unique properties,
• urgent but discreet sales,
• or to avoid curious eyes (neighbours, colleagues, competitors…).

Less visibility = more value?

Contrary to popular belief, off-market doesn’t mean selling at a loss. Quite the opposite: in an exclusive and rare context, off-market properties attract high interest. Qualified buyers know they are accessing a unique opportunity, without bidding wars or market noise.

The result: fewer but more qualified visits, smoother negotiations, and often a sale at or even above the desired price, all in a trusted and controlled environment.

Key advantages of off-market sales

✔ Less pressure, more control

You decide who visits, when, and under what conditions.

✔ Full confidentiality

Ideal for discreet sellers or public profiles (entrepreneurs, executives, high-profile professionals…).

✔ Time efficiency

Fewer “tourist” visits — more serious buyers only. Every visitor is pre-qualified.

✔ Premium image

A rare property, shown by invitation only, carries an exclusive, high-end perception.

How to succeed with an off-market sale

1. Choose a partner with a discreet and qualified network

Not all real estate agents are trained in off-market strategies. It’s crucial to entrust your property to a specialized agency with a qualified client base and a targeted communication strategy.

2. Prepare a professional and complete file

Even in off-market, buyers want reliable information: inspections, floor plans, quality visuals. The goal is to attract with transparency, not oversell.

3. Set the right price from the start

A fair price creates desire without scaring buyers off. A skilled agent will know how to position your property to maximize interest without undervaluing it.

Secretimmo: your trusted partner for a discreet and successful sale

At Secretimmo, off-market is our expertise. Our mission: to connect demanding sellers and serious buyers in a secure, efficient, and confidential environment.

Thinking about selling your property discreetly? Contact us today.

Together, we’ll evaluate the off-market potential of your property and define the right strategy to get the best results.